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nebst einigen Abhandlungen
die Reaktionen schwanken zwischen religiöser Euphorie
held September 910
Critical Communities and Aesthetic Practices brings together eminent international philosophers to discuss the inter-dependence of critical communities and aesthetic practices
Authenticity in Advertising formatIsbn:Softcover - 9783839150238 nebst einigen AbhandlungenDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to
