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Fundamentals Of Business Sales & Marketing REP345 Memorize vocabulary and then tryThis book shows how today's B2B leaders are integrating new approaches and technologies with proven techniques to find, get, and keep customers. The traditional business to business, face to face selling approach has been in decline for a number of years. In its place has risen a new integrated sales coverage method that incorporates the best practices of direct database marketing and field sales into a new B2B communication mix that will dramatically