More Than A Name: An Introduction To Branding Children's Books The result

The result

Narrated in three parts

this book gives you what you need to know to grasp the basics of lighting

The selection - from new young designers as well as established manufacturers - features a mix of contemporary and classic designs

More Than A Name: An Introduction To Branding Children's Books The resultThis book explores the new world of the brand now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best known brands and brand agencies.