Major Account Sales Strategy Fourth Drawing on years of research

Drawing on years of research and real-world examples from his consulting experience

and comfort

From the traditional to the unfamiliar

000 copies sold worldwide) provide simple

Major Account Sales Strategy Fourth Drawing on years of researchAn Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's