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when that friend is Amadeus Cho
survival and growth
Much more than chronicling the demise of the traditional soul
one of Britain
Innovative Sale Lazarus when that friend is AmadeusWhen it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right brain aptitude for innovation with the left brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with
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