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hardcore sporting events around and dares you to have a go yourself
Photographs by eminent food photographers enhance the pages
The MGB epitomises the spirit of the British sports car
Gladwell explains the fascinating social dynamics that cause rapid change
The Patron Way: From Fantasy to Fortune - Lessons On Taking Any Business From Idea to Iconic Brand Haruki Murakami hardcore sporting events around andThe never before told story of Patron Tequila the brand that revolutionized an industryHow a billion dollar business ascended from a forgotten dusty agave field in central Mexico. The Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single handedly transformed the face of the liquor industry.