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Shopper Economy Chait Holly Becker offers a veryGET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content price comparisons, reviews, and even online inventory data and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and